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Book ReviewsAOL's Truveo Better Than Google Video?
By Andy Beal
Expert Author
Article Date: 2006-01-10
Bambi Francisco believes that Truveo (acquired today by AOL) is a better video search technology than Google Video.
Google's search technology behind the video service fails to live up to Google's high search standards for text.
Type in the words "CES" and the first video is totally unrelated as it's a nine-second video of a guitar player. The only relevant video was the sixth one shown, and it was essentially a video press release.
By comparison, type in "CES" in Truveo.com, a startup with 12 engineers focusing on nothing but perfecting video search, and the first one is a very relevant video clip, dated Sunday, Jan. 8, of a CNN report on the tech fest. In fact, Truveo had a minimum of 100 relevant videos related to the consumer show.
Not bad for a company that just launched in September.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.