Book Review: About Face "With ever-gathering force during the past two decades, breakthroughs in brain science have confirmed what we all instinctively know in our gut but don't admit to in business: people are primarily emotional decision makers", writes leading authority on the role of emotions on consumer and employee behavior, Dan Hill, in his insightful and eye opening book About Face: The Secrets of Emotionally Effective Advertising. Date: 2010-12-27 Book Review: Thriving Beyond Sustainability We face an unprecedented crisis – and a unique opportunity for a brighter future", writes educator, LEED® Accredited Professional, and founder and president of EduTracks, Andrés R. Edwards in his inspirational and world changing book Thriving Beyond Sustainability: Pathways to a Resilient Society. Date: 2010-12-13 Book Review: Secrets of Profitable Freelance Writing "What I am going to show you in this manual are my fastest methods for finding work, obtaining great assignments and producing content", writes successful freelance writer and editor Nathan Segal in his very practical and information packed book Secrets of Profitable Freelance Writing. Date: 2010-11-29 Book Review: Robert's Rules of Innovation "Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative – because you can bet your competitors are going at innovation... Date: 2010-11-11 Book Review: The Social Media Survival Guide "There is a massive divide between being a user of social media and possessing a thorough knowledge of its strategic applications. Date: 2010-10-26 Book Review: The Stress Effect "Why do seasoned leaders with proven track records sometimes suddenly begin making really bad decisions – or no decision at all?", writes internationally recognized... Date: 2010-10-11 Book Review: The Diversity Code "When it comes to managing diversity issues, it becomes really important to think a little differently, because if you view the world... Date: 2010-09-30 Book Review: Gamestorming "Every game is a world which evolves in stages, as follows: create the world, open the world, explore the world, and close the world", write innovation and visual thinking consultants Dave Gray, Sunni Brown, and James Macanufo in their adventurous and very enjoyable book Gamestorming A Playbook for Innovators, Rulebreakers, and Changemakers. Date: 2010-09-16 Book Review: Audience, Relevance, and Search "Writing for the web is fundamentally different than writing for other media, such as print". write internet writing and marketing experts James Mathewson, Frank Donatone, and Cynthia Fishel in their practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. Date: 2010-09-02 Book Review: The Zeroes "No one had yet developed a name for this era, this decade with the once-in-a-millennium calendar quirk of two zeros perched in the middle. Date: 2010-08-19 Book Review: Tipping the Odds for the Entrepreneur With rare exceptions, success, or failure, results from learning and applying the knowledge and skills necessary to attract, serve and retain profitable customers", writes... Date: 2010-08-03 Book Review: Go-Givers Sell More Selling is giving: giving time, attention, counsel, education, empathy, and value", write co-authors Bob Burg and John David Mann in their revolutionary and sales mindset altering book Go-Givers Sell More. Date: 2010-07-22 Book Review: Become Your Own Boss in 12 Months "To achieve success as a small business owner, you need to be flexible, pay close attention to your market, and figure out what you do not know about running a business", writes entrepreneur, and founder and CEO of Quintessence Multimedia, Melinda Emerson in her very practical and results oriented book Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works. the author describes a plan for preparing and launching a business in twelve months, combined with a personal plan for becoming a successful entrepreneur. Date: 2010-07-08 Book Review: Making Ideas Happen "Ideas don't happen because they are great – or by accident. The misconception that great ideas inevitably lead to success has prevailed for too long", writes speaker... Date: 2010-06-14 Book Review: Seizing the White Space The term white space has been used in business parlance to mean uncharted territory or an underserved market", writes strategic innovation thought leader and co-founder and Chairman of Innosight, Mark W. Johnson, in his visionary and business transformational book Seizing the White Space: Business Model Innovation for Growth and Renewal. Date: 2010-06-03 Book Review: Dirty Little Secrets "At the end of the day, no matter how much our buyers have a need and we have the best solution, if they don't know how to decide to make a new choice, it doesn't matter what we've got", writes sales visionary and thought leader Sharon Drew Morgen in her sales transformational book Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it. Date: 2010-05-19 Book Review: Stories That Sell "If it seems as though you're seeing more customer stories than ever, you are. And not just the age-old customer testimonial, but actual stories of how a product, service, or organization solved a problem", writes founder and President of Compelling Cases, Inc., Casey Hibbard in her practical and comprehensive guide to creating and utilizing compelling stories from customers, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset. Date: 2010-05-03 Book Review: Bright Triumphs From Dark Hours "In a world turned dark and cold, we are seeing more and more instances of talented people – quite often for reasons beyond their control – seem destined to fail. Date: 2010-04-22 Book Review: Create Marketplace Disruption "A considerable amount of of business education, and the activities undertaken by managers as they advance their careers, is dramatically removed from implementing, or even understanding, innovation", writes strategy consultant and Managing Partner of Spark Partners, Adam Hartung, in his visionary and dynamic book Create Marketplace Disruption: How to Stay Ahead of the Competition. Date: 2010-04-08 Book Review: The Big Picture "Business lessons abound in movies that aren't about business", write co-authors Kevin Coupe and Michael Sansolo in their endlessly entertaining and insightful book The Big Picture: Essential Business Lessons from the Movies. Date: 2010-03-24 Book Review: Big Shoes "Starting a new job in today's economic climate is a lot like stepping into the front lines of a war zone", writes CEO of Flaum Partners and leadership expert Sander A. Flaum, in his practical and very timely book Big Shoes: How Successful Leaders Grow into New Roles. Date: 2010-03-11 Book Review: Your Next Move "Dissect the CV of any successful executive, and you'll see a series of high-stakes transitions into ever-more-challenging roles: from individual contributor all the way to general management. Date: 2010-02-22 Book Review: Trust Me "Every communication is two conversations: the verbal one – the content – and the nonverbal one – the body language", writes Founder of Public Words Inc., and leading communication and speech coach Nick Morgan, in his practical and inspirational book Trust Me: Four Steps to Authenticity and Charisma. Date: 2010-02-11 Book Review: Just Good Business "Seven is a natural brain filter, managing information and visual stimuli in order to let the brain and memory function properly", writes media guru, editor, and director... Date: 2010-01-28 Book Review: Seven "Seven is a natural brain filter, managing information and visual stimuli in order to let the brain and memory function properly", writes media guru, editor, and director of visual operations for the Peter G. Peterson Foundation Jacqueline Leo, in her entertaining and lighthearted look at the very special number Seven: The Number for Happiness, Love, and Success. Date: 2010-01-14
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