Book Review: Outsmart The MBA Clones When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding. Date: 2008-12-18 Book Review: Why Is Everyone Smiling? When you treat your people like true contributors, it does the business tremendous good; when you focus your business on solid values, it benefits both the community and the economy, writes Beryl CEO Paul Spiegelman in his practical guide to building an ethical business Why is Everyone Smiling?: The Secret Behind Passion, Productivity, and Profit. Date: 2008-12-04 Book Review: You Can't Win If You Don't Enter Contests are a way for for companies to attract and keep customers, pure and simple, writes professional contestant Carolyn Wilman in her fun and informative book You Can't Win If You Don't Enter: Canadian Edition. The author describes how to run contests to attract potential customers, and also shares very detailed techniques for entering and winning contests. Date: 2008-10-30 Book Review: Grapevine "Like every other marketer in the world, I thought I knew what word-of-mouth marketing was all about", writes BzzAgent CEO Dave Balter in his paradigm shaking book Grapevine: Why Buzz Was a Fad but Word of Mouth is Forever. Date: 2008-10-14 Book Review: Email Marketing For Complex Sales Cycles It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. Date: 2008-09-29 Book Review: Guerrilla Publicity Guerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Date: 2008-09-18 Book Review: Transforming Power As leaders, if we expect transformation from others, we must be willing to transform ourselves, writes Hugh Ballou in his inspirational collection of personal experiences Transforming Power: Stories from Transformational Leaders for Encouragement and Inspiration. Date: 2008-09-04 Review: Growing Great Employees If life were fair, employees would be perfect. Your employees are, like you and I, flawed and hopeful human beings whose success is at least partly dependent on your skill as a manager, writes Erika Andersen in her landmark book Growing Great Employees: Turning Ordinary People into Extraordinary Performers. . Date: 2008-08-21 Book Review: 2011 Trendspotting For The Next Decade Richard Laermer's 12th book* is, to quote Nettie Hartsock, "a decadent read." The book is also now 100 percent FREE as Laermer and McGraw-Hill are offering full access to the book for gratis. "The World is Flat" author Thomas Friedman started giving his book away recently in iPod-friendly audio installments as a way to promote his next book. Date: 2008-08-07 Mini-Review: 2009 Search Marketing Benchmark Guide For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and "best of" research provided by over 50 respected sources. Date: 2008-07-17 Review: The E-Myth Revisited The E-myth is the myth of the entrepreneur, and it runs deep in America, writes Michael E. Gerber in the revised and updated edition of the landmark business classic The E-Myth Revisited: Why Most Small Business Still Don't Work & What You Can Do about Yours. Date: 2008-06-24 Book Review: Step Into The Spotlight! How can I have unlimited abundance, ask John Assaraf and Murray Smith in their landmark and visionary book The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life. Through its pages, the authors explore wisdom, the brain, and the power of the universe, and create the definitive textbook on the Law of Attraction. Date: 2008-05-29 Book Review: Step Into The Spotlight! Life is an infomercial, and you are the star attraction, writes Tsufit in her powerful best selling book Step Into the Spotlight! Cause All Business Is Show Business! A Guide to Getting Noticed. Using her experience as a comedienne and singer to highlight her points, Tsufit demonstrates how to become a business superstar in your industry niche. Date: 2008-05-08 Review: The Home Office From Hell Cure Jeffrey Landers pulls no punches, regarding the many time losing and profit draining obstacles, that stand in the way of a successful home based business. With humour and real life examples, the author demonstrates that achieving the business you always wanted is possible. Date: 2008-04-17 Review: Accidentally Branding Accidental Branding One time, I was reading Accidental Branding on the subway and two twenty-ish European women sitting by me paused to check out the book. "It's an interesting title," said the brunette. The next day I was at UPS and a 30-something mother entered with her three-year-old. . Date: 2008-03-31 Book Review: Bounce! By Barry J. Moltz This is not another book about coming back from failure, writes Barry Moltz in his empowering new book Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success. Instead, the book is about developing the confidence and resiliency to prepare for both the successes and the failures, in your business and in life. Date: 2008-03-13 26-Week Internet Marketing Plan If you're in charge of the marketing function in your business then you can't afford not to manage your own internet marketing strategy. That's the premise behind the 26 Week Internet Marketing Plan, an audio-visual training course from Edinburgh-based Purple Internet Marketing, a consulting firm that helps businesses devise and implement their own internet marketing campaigns. Date: 2008-02-11 Book Review: Marketing Your Small Business For Big Profits "Success is based on persistency and consistency and not magic", writes David Mason in his practical hands on book Marketing Your Small Business for Big Profits. David Mason provides proven, real world advice, that can be applied immediately, to make your business a success. Date: 2008-01-24 Review: Bit Literacy I am not the most organized person in America. OK, OK, I am a mess. Always have been. I'm the kind of person that started to read Getting Things Done, but I never got it done. (Yeah, I really never finished the book.) But someone recommended Bit Literacy to me, and I have actually made progress. If you're finding that Internet marketing has dumped you into a world... Date: 2008-01-08
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