[2009-12-29] Book Review: It's Not What You Sell, It's What You Stand For
"At the intersection of the passions and strengths of the organization and the needs of the world stands a great purpose". writes Chairman and CEO of GSD&M Idea City, Roy M. Spence, Jr., in his electrifying and visionary book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. The author believes that a company's journey and vision should begin a clear understanding of the difference that you want to make in the world.

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