[2008-12-18] Book Review: Outsmart the MBA Clones
When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding.

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[2008-12-04] Book Review: Why Is Everyone Smiling?
When you treat your people like true contributors, it does the business tremendous good; when you focus your business on solid values, it benefits both the community and the economy, writes Beryl CEO Paul Spiegelman in his practical guide to building an ethical business Why is Everyone Smiling?: The Secret Behind Passion, Productivity, and Profit. The author suggests a new business model based on ethics, innovation, good customer relations, and developing a loyal group of employees.

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