[2008-10-30] Book Review: You Can't Win If You Don't Enter
Contests are a way for for companies to attract and keep customers, pure and simple, writes professional contestant Carolyn Wilman in her fun and informative book You Can't Win If You Don't Enter: Canadian Edition. The author describes how to run contests to attract potential customers, and also shares very detailed techniques for entering and winning contests.
[2008-10-14] Book Review: Grapevine
Grapevine
Why Buzz Was a Fad but Word of Mouth is Forever
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