[2008-09-29] Book Review: Email Marketing for Complex Sales Cycles
It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.

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[2008-09-18] Book Review: Guerrilla Publicity
Guerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Packed with practical ideas for getting free publicity, the book is a must read guide for any entrepreneurs serious about increasing their sales and market share.

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[2008-09-04] Book Review: Transforming Power
Transforming Power Stories from Transformational Leaders for Encouragement and Inspiration

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