[2005-06-28] One Well-Placed Article Nets 616 Mentions in Google
I've been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren't enough.
[2005-06-24] 52 Words And Phrases That Weaken Your Credibility
Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don't even realize you are using:
[2005-06-23] Ad Copy Inspection - Cover These 12 Points!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
[2005-06-22] The Benefits of Customized Cover Letters
While we haven't done an official survey, We'd have to estimate that between fifty and sixty percent of our clients ask us if they need a cover letter, or tell us that they don't want to purchase one because they can write a short note themselves.
[2005-06-20] The Two Fundamental Skills of Web Writing
Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.
[2005-06-17] Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
[2005-06-15] I am an AUTHOR" - Is this the next big fad?
Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website's traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon".
[2005-06-13] It's All in the Title
I receive over 40 articles per day from individuals who would like me to republish their article. When I was in law school, I was told that when sending in a resume, the average time spent reading the resume is 7 seconds, due to the volume of resumes received. I have found that to be true with articles as well.
[2005-06-13] Hiring a Great Copywriter Can Be a Challenge
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the "total marketing piece"- because copy is only a part of the ad, brochure, website, or flyer.
[2005-06-13] 10 Secret Phrases To Use in Your Resume Guaranteed to Generate A Response
Strong interpersonal skills
Interpersonal skills are about much more than the ability to converse with individuals within your organization.
[2005-06-10] Resumes That Rock (16 Expert Tips)
It's never too early to update your resume, even if you're not searching for a new job. Why? Updating your resume is a valuable reminder to yourself of your practical value to employers.
[2005-06-08] Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-Sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you.
[2005-06-07] It's Time To Start That "Swipe" File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.
[2005-06-06] Why It Matters To Focus On Your Reader
There are those who see websites as acts of creation separate from the people who will visit those websites. There are those who see people and create websites to meet these people's needs.
[2005-06-03] Fixing Bad Web Site Copy
Let's face it - a lot of web pages and web sites out there could use a little improvement in the copywriting department!
[2005-06-02] 3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
[2005-06-01] Ad Copy Secrets Of The Rich And Not So Famous
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
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