Changing Traditional Business Models




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January 19, 2012
Screw Business As Usual By Richard Branson
By Wayne Hurlbert
"This is exactly what I am hoping to promote with this book: to find out why we need to change the way we do business, and how that might best be done", writes successful international entrepreneur, adventurer, and founder of the Virgin Group, Richard Branson, in his visionary and thought provoking book Screw Business As Usual. The author describes how it is time to transform capitalism from a purely money making concept to one where business leaders play an ever increasing role in improving the world and the lives of people across the globe.

Richard Branson understands deeply that despite his successes, and those of his many well known companies, their employees, and their customers, so much more good can be done in the world beyond the current levels. Richard Branson points out readily that while business has provided an outstanding engine of growth in the world, his own companies and others have not stopped the global downward spiral into economic decay. Indeed, the author recognizes that traditional and narrowly focused business practices have accelerated that economic downward spiral. For Richard Branson, the exclusive concentration on profit has caused serious and damaging unintended consequences for people, countries as a whole, economies on all scales, and for the environment.

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