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November 16, 2011
Drinking From The Fire Hose
By Wayne Hurlbert
"Whenever you feel like a data storm is about to block out the sun, we want you to turn to the straightforward questions that form the backbone of this book – questions that we still ask ourselves every day. In other words, don't ask us: ask yourself. But ask the right questions", write vice president at American Express, Christopher Frank; and vice president of business development and alliances at Openet, Frank Magnone, in their insightful and provocative book Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information. the authors describe the critical importance of asking the deep and probing questions that divide data into groups that measure and groups that inform.

Christopher Frank and Paul Magnone recognize the problems and challenges, presented to business leaders, by the huge amount of data generated in today's companies. as a result, the authors suggest that decision makers pose probing questions about the nature and value of that heavy data stream. Every piece of data tells a story, and the numbers only provide part of that narrative.

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