EditorReviewz.com
July 21, 2011
Disrupt: Think the Unthinkable to Spark Transformation in Your Business
By Wayne Hurlbert
"Here's the bottom line: Companies that try ti differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business", writes leading speaker, educator, and consultant on innovation strategy, Luke Williams, in his very practical and engaging book Disrupt: Think the Unthinkable to Spark Transformation in Your Business. The author challenges business leaders to change their entire way of thinking about innovation, and adopt an entirely new and radical approach that turns customer expectations on their head, in the form of disruptive thinking.

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