EditorReviewz.com
April 18, 2011
Book Review: The New Rules Of Green Marketing by Jacquelyn Ottman
By Wayne Hurlbert
"Back in the 1960s, trying to lead an environmentally conscious lifestyle, and especially integrating green into one's shopping, was a very fringe phenomenon. But now it's decidedly mainstream – and changing the rules of the marketing game in a very big way", writes green marketing expert and pioneer Jacquelyn A. Ottman, in her revolutionary and very practical book The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. The author describes the how the very essence of green marketing has transformed from an environmental emphasis to that of stressing the added value offered by green products.

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