| Book Review: Secrets of Profitable Freelance Writing |
"What I am going to show you in this manual are my fastest methods for finding work, obtaining great assignments and producing content", writes successful freelance writer and editor Nathan Segal in his very practical and information packed book Secrets of Profitable Freelance Writing.The author describes his proven techniques for landing those choice magazine writing assignments, creating effective internet content, and for making a living as an independent freelance writer.
Nathan Segal recognizes that finding paying magazine writing jobs is a challenge for many freelance writers. The writers very often struggle... |
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| Book
Review: Robert's Rules of Innovation |
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"Innovation, the key to your company's survival, must be encoded in your corporate
DNA. It is an imperative – because you can bet your competitors are going at innovation
full-bore", write President and Founder of Brands & Company, LLC., Robert F. Brands,
and Managing Director of Communications Strategies, LLC., Martin J. Kleinman in
their very practical road map for kick starting and developing creativity and
innovation, Robert's Rules of Innovation: A 10-Step Program for Corporate Survival.
The authors describe their ten step program for transforming a moribund company
into an innovation and industry leading powerhouse. |
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| Book
Review: The Stress Effect |
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"There is a massive divide between being a user of social media and possessing
a thorough knowledge of its strategic applications. More often than not, companies
are confusing use with knowledge", write consultants, speakers, and social media
advocates Sherrie A. Madia and Paul Borgese, in their insightful and information
packed, social media best practices guide The Social Media Survival Guide: Everything
You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition.
The authors describe the critical mistakes that many companies make as they enter
into a social media campaign without a strategy or social media... |
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