EditorReviewz.com
November 29, 2010
Book Review: Robert's Rules of Innovation
By Wayne Hurlbert
"Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative – because you can bet your competitors are going at innovation full-bore", write President and Founder of Brands & Company, LLC., Robert F. Brands, and Managing Director of Communications Strategies, LLC., Martin J. Kleinman in their very practical road map for kick starting and developing creativity and innovation, Robert's Rules of Innovation: A 10-Step Program for Corporate Survival. The authors describe their ten step program for transforming a moribund company into an innovation and industry leading powerhouse.

Robert Brands and Martin Kleinman recognize the critical importance of innovation in today's highly competitive, and globalized marketplace. The idea that a company can continue to utilize the products, services, and processes of even a few year years ago is now a recipe for falling behind the competition. As the authors point out, innovation is happening in companies in the same city and halfway around the world. To not incorporate innovation into every aspect of the corporation, as...

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