EditorReviewz.com
October 26, 2010
Book Review: The Social Media Survival Guide
By Wayne Hurlbert
"There is a massive divide between being a user of social media and possessing a thorough knowledge of its strategic applications. More often than not, companies are confusing use with knowledge", write consultants, speakers, and social media advocates Sherrie A. Madia and Paul Borgese, in their insightful and information packed, social media best practices guide The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition. The authors describe the critical mistakes that many companies make as they enter into a social media campaign without a strategy or social media policy, resulting in activity that fails to engage the target audience, resulting in weak and unfocused content and social media stagnation.

Sherrie A. Madia and Paul Borgese recognize the importance of creating a social media strategy and plan for a company. The authors also realize that very few companies have actually entered into the social media world effectively. Many businesses have not utilized the engagement and relationship building aspects of social media at all. They have created a book for the dazed and confused business leaders, who are trapped...

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