EditorReviewz.com
August 03, 2010
Book Review: Tipping the Odds for the Entrepreneur
By Wayne Hurlbert
With rare exceptions, success, or failure, results from learning and applying the knowledge and skills necessary to attract, serve and retain profitable customers", writes entrepreneur, President and Chief Science Officer of Provident Clinical Research & Consulting, Inc., Kevin C. Maki, in his practical and results oriented book Tipping the Odds for the Entrepreneur: Big Ideas on Success for the Small Business Owner. The author shares ideas and techniques, proven in the real world by successful entrepreneurs, for building and maintaining a successful entrepreneurial business venture.

Kevin C. Maki recognizes that not everyone is suited for entrepreneurship, but the author also puts to rest such myths as entrepreneurial genes and that successful businesses are a matter of luck. In place of these myths, Kevin Maki provides an intensive course in starting and operating an independent business, based on his own experience and that of leading business owners. While there is no guarantee that any business will do well financially, Kevin Maki shows the aspiring business owner how to indeed beat the odds, and achieve success. The book is a step by step guide from creating the original business idea to finding, and retaining loyal customers, to managing employees in a growing company.

Kevin C. Maki understands the critical importance of finding and retaining customers, and this vital aspect of a business forms much of the advice given in the book. The author shares marketing information that is not only designed to acquire customers, but to keep existing customers loyal, and providing repeat business. To achieve high customer retention rates, Kevin Maki recommends taking the high road in business. That concept means providing excellence in customer service and care...

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