| Book Review: Seizing the White Space |
| "The term white space has been used in business parlance to mean uncharted territory or an underserved market", writes strategic innovation thought leader and co-founder and Chairman of Innosight, Mark W. Johnson, in his visionary and.... |
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| Book Review: Dirty Little Secrets |
| "At the end of the day, no matter how much our buyers have a need and we have the best solution, if they don't know how to decide to make a new choice, it doesn't matter what we've got", writes sales visionary and thought leader Sharon Drew Morgen in... |
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| Book Review: Stories That Sell |
| "If it seems as though you're seeing more customer stories than ever, you are. And not just the age-old customer testimonial, but actual stories of how a product, service, or organization solved a problem", writes founder and President of Compelling... |
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