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09.29.08 Book Review: Email Marketing For Complex Sales Cycles  By Wayne HurlbertIt's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.  Email Marketing for Complex Sales Cycles Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System By: Winton Churchill Published: July 1, 2008 Format: Paperback 160 pp ISBN-10: 1600374212 ISBN-13: 978-1600374210 Publisher: Morgan James Publishing Winton Churchill moves email marketing beyond the standard practices and products, and turns email into a profitable tool for much more complicated sales processes. The book describes a system for an email application for the entire complicated sales cycle, from initial prospect discovery to establishing highly motivated leads for the field sales representatives. The techniques recommended in the book are suitable for industries with under a hundred potential customers to sectors with thousands of possible buyers. Through the use of systems, the email marketer is able to sweep the market on a constant basis and locate buyers who are in the right phase of their own buying cycle.
Winton Churchill (photo left) doesn't like email spam, and devotes an entire useful section to the avoidance of that internet plague. He understands that many business people, especially those with complex and high priced products and services, are often reluctant to use email. The book dispels various myths about email, including the mistaken idea that some industries are not suited to email marketing programs. Instead, the author provides powerful evidence that email marketing systems can boost sales in any industry and market sector. For me, the power of the book is its practical, step by step approach to setting up a self perpetuating email marketing system. Once the email process is in place, it can operate on a continual cycle, timed to maximize the sales potential of the market. The system features a combination of information and sales prospecting that causes buyers to self identify, saving the sales force both time and money. There is also an important section in the book that identifies mistakes that can derail an email marketing campaign. I highly recommend Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill to any company, regardless of product or service complexity, that is searching for a powerful tool to boost their sales efficiency. Companies seeking to lower their sales costs, while increasing sales volume, will benefit greatly through Winton Churchill's email marketing techniques. Read Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill, and let an email marketing system develop your prospects into customers, ready and willing to purchase your long or complex cycle products or services. Comments About the Author: Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World. |
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