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09.18.08 Book Review: Guerrilla Publicity  By Wayne HurlbertGuerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Packed with practical ideas for getting free publicity, the book is a must read guide for any entrepreneurs serious about increasing their sales and market share. Co-authors Jay Conrad Levinson (photo left), Rick Frishman, and Jill Lublin (photo below left) recognize that the least expensive publicity tactics are often the most effective and contain the least risk for the business person. Fully updated from the first edition, the book shares tips on blogs and media training in the digital age. The authors understand that using the internet and modern communications technology are crucial for gaining free publicity on a local, national, and even a global scale. The book provides the techniques for getting noticed in a wired world, and for leveraging it to build a business, at little or no cash expenditure. The authors provide what amounts to an entire guerrilla publicity campaign for the business person. The overall approach uses both traditional mainstream print and broadcast media, as well as cutting edge internet based media. For the novice publicity seeker, the many underground promotional techniques described, are enough to gain widespread exposure for any business. The key to the guerrilla approach is its low cost, and most of the high impact methods described in the book are free.
For me, the power of the book is its thorough approach to an entire guerrilla publicity campaign embracing all forms of media. Not only are traditional and leading edge media discussed, but also person to person publicity techniques, that utilize either the individual or various sizes of groups. The key to the system is the diversity of channels for delivery of the publicity message. The business person is not left with only one avenue for spreading the word, but is provided with a myriad of ways for the potential customer to hear about the business. I highly recommend Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, and Jill Lublin, to anyone seeking to gain free or low cost media exposure for their business. The rich variety of concepts presented in the book means there will be numerous options for literally any organization. Read Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, and Jill Lublin, and get started on your free publicity campaign today. With the added media bonanza, your business message will be heard above the crowd. Comments About the Author: Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World. Check out Blog Business World for yourself. |
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