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Loyalty (token) software provider
I represent an International Company based in the UK, we're looking to introduce
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09.07.05
Article Marketing Shams And Linking Shills In Web Content
 By
Mike Banks Valentine
It's stunning sometimes how far article marketing has come over the last few years
as an effective means of promoting business through educational articles.
But precisely because it is so useful to online business, it is getting perverted
by overzealous marketers. Some are using software that "Blasts your Article to
10,000 ezine publishers!" and others are simply SEO copywriters who write horrible
so-called articles disguised as keyword lists parroting repetitive keyword phrases
15 to 20 times in a 700 word article. Some submit their article perversions for
their clients or even to benefit their own Adsense filled sites.
Other article marketing perversions include a sort of "advertorial" article, clearly
written by copywriters, purely for promotion of client interests, in deceptive
testimonial form to sell a service, software or product and gain links to client
sites. Some using this technique loudly proclaim a service as though they just
discovered it themselves when a simple search for their name beside the product
they recently "discovered" shows that they have been hired wordsmiths for the
newly "discovered" company for several years.
Further web content and article marketing perversions include the submission of
press releases disguised as articles by clueless PR people who have little to
no understanding of article marketing. They submit their client releases to article
distribution services and article archives mindlessly without even attempting
to change the distinctive form of a press release into something resembling an
educational article. They even include the outdated -30- or ### that signify the
end of a press release.
As an online marketer myself, I've written and distributed press releases through
appropriate PR forums such as PRWeb and the like for clients. They are used as
one means of gaining visibility and exposure for online businesses. Sometimes
we do rewrite them as articles and distribute those through article distribution
channels if they can actually be adapted to a semi-instructional or entertaining
form of web content. The standard journalistic five W's are entirely out of place
in article marketing. The factual reporting must be converted to an educational
"how-to" format or a form of instructional and entertaining short article.
Next among web content clueless come the newbies who have been told that article
marketing is useful for gaining links. Often these newbies will include a half
dozen of their own URL's without the http:// portion - unaware that web content
management software will NOT turn those web addresses into clickable links and
losing the value of those links wherever the do manage to get published. These
dummies fill the article with links to their own sites and affiliate program or
ad-tracking redirect links, very nearly turning the article into a directory menu
of their own site in the hopes of gaining multiple links from a single article.
Just one thing stands in the way of that silly expectation of easy link popularity
- NOBODY will publish the article except those worthless Adsense filled automated
sites which blindly publish EVERYTHING distributed through some freebie article
distribution lists. Those links will do the author very little good coming from
worthless, poorly ranked sites. That is if the distribution list will even publish
that type of blatantly self serving article. Most article sites refuse to accept
and distribute articles with self-referencing links within the article body and
say so clearly in their guidelines for submission.
But then - Clueless writers, PR shills and linking fanatics don't read web content
article submission guidelines.
About the Author:
Mike Banks Valentine operates http://Publish101.com
Free Web Content Distribution for Article Marketers and Provides content aggregation,
press release optimization and custom web content for Search Engine Positioning
http://www.seoptimism.com/SEO_Contact.htm
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