iEntry 10th Anniversary Book Reviews
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Book Review: It's Not What You Sell, It's What You Stand For
[2009-12-29] "At the intersection of the passions and strengths of the organization and the needs of the world stands a great purpose". writes Chairman and CEO of GSD&M Idea City, Roy M. Spence, Jr., in his electrifying and visionary book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. The author believes that a company's journey and vision should begin a clear understanding of the difference that you want to make in the world.

Book Review: The Genius Machine
[2009-07-23] "This book is about a third kind of thinking, one that is directed toward improving an existing idea, thinking through a complete issue, or creating something new", writes Thought Leaders International founder Gerald Sindell, in his powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance. The author presents a brilliant eleven step system that creates, develops, and completes the idea building process with simplicity and elegance.

Book Review: How to Win a Pitch
[2009-07-08] "My experience has shown that with the proper preparation and planning, you can greatly increase your chance of winning a pitch", writes successful coach and speaker Joey Asher in his simple guide to helping achieve more sales How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition. The author shares his powerful, and highly effective process for boosting the sales totals for any organization.

Book Review: Being Strategic
[2009-06-25] "Being strategic means consistently making those core directional choices that will best move you toward your hoped-for future", writes Founding partner of Proteus International and executive coach Erika Andersen, in her groundbreaking book Being Strategic: Plan for Success; Out-Think Your Competitors; Stay Ahead of Change. The author opens up the discussion of what strategy really means, and how to use strategic thinking and action, to achieve organizational and personal goals.

Book Review: Entrepreneur Journeys
[2009-06-11] "For in entrepreneurship, I believe, lie solutions to many of the problems facing our modern world", writes Silicon Valley based technology entrepreneur and strategy consultant Sramana Mitra, in her inspirational book Entrepreneur Journeys. Through a series of interviews, that read like a powerful collection of short stories, the author conveys the power of entrepreneurship and technology to provide solutions to real human needs and problems on local, national and global scales.

Book Review: Collapse Of Distinction
[2009-05-28] "Being different, standing out, getting noticed in a sea of sameness is vital to an organization's sustained growth and profitability". writes best selling author Scott McKain in his brilliant and business saving book Collapse of Distinction: Stand out and move up while your competition fails. The author takes the familiar concepts of differentiation and customer service to an entirely new level that create the power of being truly distinctive in the marketplace.

Book Review: Stealing MySpace
[2009-05-13] "The story of MySpace is a story of the first Hollywood Internet company, a company that is a breed apart from its Silicon Valley Brethren", writes Wall Street Journal Senior Technology Editot Julia Angwin in her important and highly entertaining new book Stealing MySpace: The Battle to Control the Most Popular Website in America.

Book Review: The Age Of The Unthinkable
[2009-04-29] "As much as we might wish it, our world is not becoming more stable or easier to comprehend. We are entering, in short, a revolutionary age," writes Managing Director at Kissinger Associates, Joshua Cooper Ramo, in his brilliant and worldview altering book The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It. The author takes the reader on a globe trotting adventure, from the turbulent Middle East to the world of Wall Street high finance, where generally accepted ideas of how the world works are shattered forever.

Book Review: The Expert's Edge
[2009-04-16] "Though all entrepreneurs and companies are experts, few of them exploit their expertise to superior advantage", writes thoughtleading expert Ken Lizotte in his practical and inspiring book The Expert's Edge: Become the Go-to Authority People Turn to Every Time. The author guides the business person through the steps for turning expertise into highly sought after and lucrative thoughtleadership.

Book Review: Customizable Style Guide For Coaches Who Write
[2009-04-02] "Better writing will help individual coaches build relationships, trust, credibility and sales, and improve the perception of the coaching industry as a whole". writes Linda Dessau in her practical and easy to understand book Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing. The author takes coaches and other business people on a journey that will improve both their writing style and their overall sales and marketing success.

Book Review: Becoming an Online Business Manager
[2009-03-18] "My mission in writing this book is simple - it's to help you, the future Online Business Manager, to open your eyes to the possibility of doing this for a living", writes entrepreneur Tina Forsyth in her practical, hands on guide Becoming an Online Business Manager: Playing a Bigger Role with your Clients (and Yourself). The author provides the game plan and shares freely the insider secrets, to becoming a full time Online Business Professional, with both the new entrepreneur and the client's success in mind.

Book Review: Changing The Game
[2009-03-05] "Games are compelling because at their best, they represent the very essence of what drives people to think, to cooperate, and to create", write game and software developers David J. Edery and Ethan Mollick, in their revolutionary book Changing the Game: How Video Games Are Transforming the Future of Business. The authors share their vision for improving advertising techniques, building better and more enjoyable workplaces, and recruiting the ideal employees through the use of video games and virtual worlds.

Book Review: Breakdown, Breakthrough
[2009-02-19] Breakdown often seems to strike out of the blue, yet we rarely get to this point without warning signs along the way, writes Kathy Caprino in her empowering book Breakdown, Breakthrough: The Professional Woman's Guide to Claiming a Life of Passion, Power, and Purpose. The author notes that many women, due to a sense of loss of empowerment, are experiencing breakdowns in their lives.

Book Review: Outliers
[2009-02-05] Our notion that it is the best and the brightest who effortlessly rise to the top is much too simplistic, writes visionary author Malcolm Gladwell in his watershed book Outliers: Why Some People Succeed and Some Don't. The author provides a devastating rebuttal to the idea of why people succeed or fail, and why we need to rethink conventional wisdom on everything from what constitutes genius, to the causes of unusual events.

Book Review: Courage Goes To Work
[2009-01-15] Courage is, most often, a behavioral response to a challenge, writes courage coach Bill Treasurer in his workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results. The author considers the role of a manager is to activate the latent courage in themselves and in their employees.

Book Review: Outsmart the MBA Clones
[2008-12-18] When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding.

Book Review: Why Is Everyone Smiling?
[2008-12-04] When you treat your people like true contributors, it does the business tremendous good; when you focus your business on solid values, it benefits both the community and the economy, writes Beryl CEO Paul Spiegelman in his practical guide to building an ethical business Why is Everyone Smiling?: The Secret Behind Passion, Productivity, and Profit. The author suggests a new business model based on ethics, innovation, good customer relations, and developing a loyal group of employees.

Book Review: The Art of the Business Lunch
[2008-11-13] Sharing a meal with someone will change forever your relationship with that person, writes business relationship expert Robin Jay in her practical and entertaining book The Art of the Business Lunch: Building Relationships Between 12 And 2. From choosing the restaurant to proper dining etiquette to closing the sale, the author shares insider secrets to developing friendships and more clients through breaking bread together.

Book Review: You Can't Win If You Don't Enter
[2008-10-30] Contests are a way for for companies to attract and keep customers, pure and simple, writes professional contestant Carolyn Wilman in her fun and informative book You Can't Win If You Don't Enter: Canadian Edition. The author describes how to run contests to attract potential customers, and also shares very detailed techniques for entering and winning contests.

Book Review: Grapevine
[2008-10-14] Grapevine Why Buzz Was a Fad but Word of Mouth is Forever

Book Review: Email Marketing for Complex Sales Cycles
[2008-09-29] It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.

Book Review: Guerrilla Publicity
[2008-09-18] Guerrilla publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises, write well known marketing experts Jay Conrad Levinson, Rick Frishman, and Jill Lublin, in their indispensable new book Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars. Packed with practical ideas for getting free publicity, the book is a must read guide for any entrepreneurs serious about increasing their sales and market share.

Book Review: Transforming Power
[2008-09-04] Transforming Power Stories from Transformational Leaders for Encouragement and Inspiration

Review: Growing Great Employees
[2008-08-21] Growing Great Employees Turning Ordinary People into Extraordinary Performers

Book Review: 2011 Trendspotting for the Next Decade
[2008-08-07] Richard Laermer's 12th book* is, to quote Nettie Hartsock, "a decadent read."

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